Custom got cheap
Agents are priced by the minute now, and we build with AI tools, so a crew takes weeks, not a software project.
The limit · Cheap to build isn't cheap to run well. Tuning is the real work, and it's what the monthly fee pays for.
Florida trades · custom AI lab
Your AI crew. Built for your shop. Owned by you.
We design, build and run a small team of AI agents around the tools you already use. It answers every call, books the right tech, follows up the estimates, and asks you before anything risky.
Prefer to talk it through? Switch on Felix mode to ask our AI guide, by voice or typing.
From $650 a month + $3,000 setup. Usage included up to a cap. You keep the accounts and the data.
Tonight's calls · simulated
- Waiting for the first call…
18:00 · 0 booked · 0 approved by a person
- Calls arriving
- Foreman line
- Booked
- A person approved it first
Watch it work
2:14 a.m. The AC is out. Here's what the crew does.
Every line is the crew's reasoning: what it noticed, which tool it used, and when it stopped to ask a person. This is a simulated replay based on real call patterns.
See all four replays2:14 a.m., AC out
HVAC · Tampa · simulated replay based on real call patterns
- Press play to watch the crew work this call.
Guardrail: Emergency dispatch needs a person
What we believe
Rent the plumbing. Own the brain.
Custom now costs less than years of renting software that makes your shop bend to it. Here's the argument, with its limits.
Renting locks you in
Per-technician pricing, long contracts, and AI that only works inside one platform.
The limit · Field-service platforms are good systems of record. We build on top of them, never instead of them.
Your shop, your rules
A crew follows your price book, service area, on-call rules and voice. A generic tool makes you follow its rules.
The limit · Lock-in can happen with us too. That's why everything runs in accounts you own.
Two packages, both custom
A Crew for one workflow. A Lab for the whole office.
Most shops start here
Crew
$650 a month
plus $3,000 setup · 3-month minimum, then month to month
- Up to 3 specialist agents, with one or more foremen checking the work
- Built around one main workflow, for example answer, book, follow up
- Usage included: 1,000 voice minutes and 1,500 texts a month
- Live in 3 to 4 weeks
Your AI lab
Lab
$1,300 a month
plus $8,000 setup · 3-month minimum, then month to month
- Up to 6 specialist agents in several crews, with as many foremen as the work needs
- Workflows across your business: front office, dispatch, back office
- Usage included: 2,000 voice minutes and 4,000 texts a month
- Live in 6 to 8 weeks
Bigger operation?
Custom: many crews, many foremen, your systems
For multi-location operators, franchise groups and property managers. Scoped on a call, no fixed price.
When you shouldn't hire us
One to three trucks and only missing calls? Try a $150 receptionist first.
Off-the-shelf AI receptionists cost about $150–$450 a month and may be all you need. A custom crew earns its keep when calls, scheduling, estimates and renewals all tangle together, usually at 5 to 40 people in the field.
Fit checkHonest answer
- 5–40 field staff, office stretched thin: Crew or Lab
- More than 40 field staff or several locations: Custom
- 1–3 trucks, missed calls only: off-the-shelf first
- Not a trades business: an agentic plan
The Notebook
Plain notes from the lab
3 min read
Custom is cheap now. Renting the wrong software isn't.
Why a Florida trades shop can own an AI crew built around its own playbook for less than years of software that makes it bend, and where that argument stops being true.
3 min read
What an AI crew does all week, and what it gets wrong
A plain tour of a week in the life of an AI agent crew at a Florida trades shop: who does what, where people stay in charge, the mistakes we design for, and what it costs.
Five questions. Your crew plan in your inbox.
Tell us your trade, size and where it hurts. We'll send your likely crew, the office hours you'd get back, and what each week of the build looks like.
Get your crew plan